Etro Spring/Summer 2010 Milan runway

CIFF Trends Spring/Summer 2010 challenging creativity

CIFF has asked the French trend agency NellyRodi for their ideas on what will characterise the fashion scene for spring/summer 2010 – and there is no doubt that the current financial situation will dictate a completely new framework.

CIFF (Copenhagen International Fashion Fair) in Bella Center is now ready for the August version of Copenhagen’s fashion week from 6-9 August.
For a long time, the French trend agency NellyRodi has been working on the trends for spring/summer 2010, and they have now decided on four trends: ‘Light Tech’, ‘Ode to Nature’, ‘Southern Folk’ and ‘Popular Appeal’.

“We have started with a clean slate and are now looking positively at the future, almost as though it is a new beginning. A neo-classic style will therefore characterise 2010, and we will see well-known designs in new styles,” says trend manager Ulla Skjødt, Federation of Danish Clothing and Textile Industries, and adds:

“The financial situation is exerting a strong influence on the current picture and is contributing to creating a brand new framework – and this is challenging creativity. There is a strong desire to search for an explanation, to seek out the simple and perhaps find the truth. These trends reflect many idealistic thoughts about the future.”

The four trends form the starting point for the popular CIFF TrendShow, which is shown once a day during the fair on the large stage in Hall A.

Copenhagen International Fashion Fair
www.ciff.dk

Milan Fashion Week 2009 by Etro Italia

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Milan Fashion Week 2009 by Etro Italia

Met Audi S5 272 km/u over de Duitse autobahn

Harder wou die echt niet!!!

Etro Woman winter 2009

Gianfranco Ferré

“Fluid architecture” and “decorated minimalism.” Those were Tommaso Aquilano and Roberto Rimondi’s talking points backstage at Gianfranco Ferré. Sounds tricky, but the collection, the duo’s third for the house, was their lightest and least encumbered so far. Working with sheer, weightless organzas, gazars, and lamés in shades of ivory, nude, and gold, they whipped up airy tops, bubble skirts, and cocooning coats, along with frothy little party dresses. But if that suggests the designers were taking a completely straightforward approach, that wasn’t the case. Pleating, folding, wrapping, and what looked like gold-leafing came into the picture, creating all sorts of surface interest. Sometimes a little too much: The bust of one evening number was awkwardly encased in thin metal tubes.

Addressing the tailoring portion of Ferré’s legacy, the designers came up with a modern take on the suit while keeping the ultra-femme mood going. How? By adding peekaboo keyholes lined with satin lapels to blouses and draping their trousers with suggestive swags of fabric from a high waist to the hips.

Sandals with metal scaffolding for heels weighed down this gossamer-light collection. But overall, high marks.

Siri Tollerød

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Etro Spring Summer 2010 Menswear. (film)

Etro S/S 2010 Milan Backstage + Interview with the designer (film)